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antifungal face wash
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.38avg listing price — sweet spot $15–$100
Price range
Good$7.51–$33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$132K$132K/yr · 95K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad21,917.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf