64
anti frizz hair spray
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Great$15.08avg listing price — sweet spot $15–$100
Price range
Good$4.21–$35.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Good+38.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$116K$116K/yr · 143K searches
Review moat
Bad13,288.36avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand