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anastasia clear brow gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$14.04–$22.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.52avg listing price — sweet spot $15–$100
Growth
Good+30.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,186.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$87K$87K/yr · 28K searches
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand