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amika purple conditioner
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.1%search→purchase rate — share of searches ending in a sale
Price range
Incredible$27.40–$74.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$48.19avg listing price — sweet spot $15–$100
Review moat
Good524.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Market size
Okay$121K$121K/yr · 10K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand