54
aluminum free spray deodorant
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.19–$28.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.11avg listing price — sweet spot $15–$100
Market size
Okay$212K$212K/yr · 243K searches
Review moat
Okay2,761.41avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand