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alpha arbutin
Worth a lookShows low returns (1.0%), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 1.4M searches
Avg price
Great$17.02avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$8.99–$24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,099.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand