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almond soap
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.55avg listing price — sweet spot $15–$100
Price range
Great$1.93–$64.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,086.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$92K$92K/yr · 64K searches
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand