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alastin skincare
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great299avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Market size
Good$720K$720K/yr · 45K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay$180.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$49.89–$253.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price