39
ahava hand cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.48avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Great$9.55–$39.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$174K$174K/yr · 73K searches
Review moat
Okay3,293.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-40.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand