48
aha bha exfoliant
Skip itA deep review moat (28,036 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.32avg listing price — sweet spot $15–$100
Price range
Great$5.96–$44.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$226K$226K/yr · 216K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad28,035.64avg incumbent reviews — the moat a new listing must climb