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53

african american wigs

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (1.0%) keeps it on the watch list.

Market size 18Growth 20Conversion 12Competition 97Returns 15Price range 69Avg price 95Brand share 97Review moat 60Quality gap 96

Competition

Incredible13%

top-5 click share — an open shelf

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$32.20

avg listing price — sweet spot $15–$100

Price range

Good$10.20–$133.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,114.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Market size

Bad$73K

$73K/yr · 230K searches

Returns

Bad7.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Reviews