35
accusly under eye
Skip itSoft demand (-88.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Price range
Good$9.39–$27.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,095avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$12K$12K/yr · 18K searches
Growth
Bad-88.1%90-day search growth — must beat 0% to launch