55
4oz jars with lids
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($75K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$21.96avg listing price — sweet spot $15–$100
Price range
Great$8.82–$45.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,448.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 58K searches
Signals No Dominant Brand