52
34 inch wig
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but soft demand (-22.1% this quarter) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Review moat
Good809.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good$124.02avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 66K searches
Price range
Bad$57.75–$258.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch