37
3 oz bottles
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$4.88–$32.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.64avg listing price — sweet spot $15–$100
Review moat
Okay2,930.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$61K$61K/yr · 138K searches
Brand share
Bad95%top-5 brand share — brand-locked demand