39
3/4 inch curling wand
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.23avg listing price — sweet spot $15–$100
Price range
Incredible$18.02–$42.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Market size
Okay$128K$128K/yr · 145K searches
Review moat
Bad6,111.42avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.4%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Returns