54
2oz bottles with caps
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$18.22avg listing price — sweet spot $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great$4.01–$50.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good947.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 36K searches
Signals No Dominant Brand