47
22 gauge needle
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great458.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.50avg listing price — sweet spot $15–$100
Price range
Good$8.75–$23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$197K$197K/yr · 94K searches
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Signals Low Review Barrier