59
2 oz spray bottles
Worth a lookShows searches that convert (11.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Good$14.63avg listing price — sweet spot $15–$100
Price range
Good$4.06–$39.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,881.38avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$96K$96K/yr · 55K searches
Signals No Dominant Brand