54
2 oz jars with lids
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$20.13avg listing price — sweet spot $15–$100
Price range
Great$6.80–$56.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,654.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 77K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand