49
2 oz amber glass bottles with dropper
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Price range
Good$6.25–$37.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$299K$299K/yr · 172K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,132.15avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality