54
2 inch curling iron
Worth a lookShows a $2.8M/yr market, but high returns (8.8%) keeps it on the watch list.
Market size
Incredible$2.8M$2.8M/yr · 1.6M searches
Avg price
Incredible$40.62avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$16.86–$115.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,888.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Returns
Bad8.8%return rate — above 5% kills the launch gate
Signals High Returns