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Brand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.

Market size 81Growth 25Conversion 47Competition 55Returns 33Price range 30Avg price 72Brand share 21Review moat 39Quality gap 79

Market size

Great$1.2M

$1.2M/yr · 292K searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$107.60

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,579.69

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Price range

Okay$10.46–$292.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

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