Skip to content
55

100/180 grit nail files

Worth a look

Shows low returns (0.4%), but a small market ($80K/yr) keeps it on the watch list.

Market size 20Growth 37Conversion 84Competition 78Returns 98Price range 66Avg price 48Brand share 59Review moat 45Quality gap 25

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Competition

Great37%

top-5 click share — an open shelf

Price range

Good$4.00–$35.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.79

avg listing price — sweet spot $15–$100

Review moat

Okay2,039.45

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$80K

$80K/yr · 74K searches

Products