45
1 oz travel bottles
Skip itA small market ($79K/yr) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$5.73–$29.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,261.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.35avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 149K searches