59
1 oz containers with lids
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.96–$39.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$335K$335K/yr · 304K searches
Avg price
Good$12.10avg listing price — sweet spot $15–$100
Review moat
Okay3,415.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand