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zinc oxide ointment
Launch itA $1.0M/yr market growing +38.0% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 1.3M searches
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.03–$20.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Review moat
Bad4,684.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand