48
wipes dispenser
Skip itSoft demand (-8.7% this quarter) — this niche doesn't clear our bar today.
Market size
Good$843K$843K/yr · 2.2M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.33–$22.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.10avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,059.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand