44
wipe holder for diaper bag
Skip itA small market ($93K/yr) — this niche doesn't clear our bar today.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.97–$26.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,942avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.87avg listing price — sweet spot $15–$100
Market size
Bad$93K$93K/yr · 344K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch