44
white swaddle blanket
Skip itA small market ($83K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.62avg listing price — sweet spot $15–$100
Price range
Great$8.56–$36.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,826.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$83K$83K/yr · 89K searches