51
wet wipes
Worth a lookShows low returns (0.2%), but a deep review moat (35,613 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$25.04avg listing price — sweet spot $15–$100
Price range
Great$4.57–$60.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 54K searches
Review moat
Bad35,613.26avg incumbent reviews — the moat a new listing must climb