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tummy todd
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$49.68avg listing price — sweet spot $15–$100
Price range
Great$6.85–$110.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,267.77avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Market size
Okay$115K$115K/yr · 55K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand