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tummy time book
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,334.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Price range
Bad$8.52–$17.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$24K$24K/yr · 51K searches