40
tummy nest pregnancy mattress
Skip itSoft demand (-44.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Review moat
Incredible40avg incumbent reviews — the moat a new listing must climb
Avg price
Great$53.44avg listing price — sweet spot $15–$100
Price range
Great$41.32–$102.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Returns
Bad7.7%return rate — above 5% kills the launch gate
Market size
Bad$50K$50K/yr · 17K searches
Growth
Bad-44.2%90-day search growth — must beat 0% to launch