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tubby todd barrier balm
Skip itSoft demand (-53.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Okay$10.72avg listing price — sweet spot $15–$100
Review moat
Bad6,337.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 45K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-53.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.24–$13.29cheapest to priciest tracked listing — scored on the share inside $15–$100