60
travel size body oil
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.82avg listing price — sweet spot $15–$100
Price range
Great$2.89–$83.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$673K$673K/yr · 329K searches
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad14,570.35avg incumbent reviews — the moat a new listing must climb