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toy story cup
Worth a lookShows low returns (1.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Great+69.3%90-day search growth — must beat 0% to launch
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.02–$26.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,237.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 217K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality