58
tooth fairy
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Great421.98avg incumbent reviews — the moat a new listing must climb
Market size
Good$591K$591K/yr · 1.2M searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.08avg listing price — sweet spot $15–$100
Price range
Okay$6.10–$22.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand