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toilet locks baby proof
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$505K$505K/yr · 361K searches
Avg price
Okay$10.32avg listing price — sweet spot $15–$100
Price range
Okay$6.73–$18.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad5,870.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf