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toddler formula
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$45.88avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 495K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good$12.37–$157.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,591.82avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand