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toddler bars
Launch itA $2.7M/yr market growing +3.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.7M$2.7M/yr · 946K searches
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Price range
Good$4.38–$45.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good714.11avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand