46
things for girls
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,023.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.87avg listing price — sweet spot $15–$100
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Price range
Bad$4.74–$16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$54K$54K/yr · 175K searches
Signals No Dominant Brand