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teething wafers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Good$696K$696K/yr · 489K searches
Review moat
Good1,222.31avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.83–$27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.77avg listing price — sweet spot $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand