60
teething toys for babies 0-6 months
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Great$1.3M$1.3M/yr · 2.4M searches
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$4.24–$29.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.87avg listing price — sweet spot $15–$100
Review moat
Bad8,629.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand