64
teething roller
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.21avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$401K$401K/yr · 428K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.97–$22.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,024.3avg incumbent reviews — the moat a new listing must climb