45
teething ring
Skip itA deep review moat (14,871 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$176K$176K/yr · 269K searches
Price range
Okay$4.24–$18.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.06avg listing price — sweet spot $15–$100
Review moat
Bad14,871.17avg incumbent reviews — the moat a new listing must climb