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teething oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Market size
Good$718K$718K/yr · 368K searches
Price range
Good$8.92–$26.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,246.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand