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teething necklace
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.56avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$9.02–$26.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$552K$552K/yr · 646K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,915.39avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand