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teething mittens
Skip itPrices mostly outside the sweet spot ($7.08–$14.28) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay$247K$247K/yr · 430K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.48avg listing price — sweet spot $15–$100
Review moat
Bad4,591.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Price range
Bad$7.08–$14.28cheapest to priciest tracked listing — scored on the share inside $15–$100