43
swaddles 6-12 months
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.46avg listing price — sweet spot $15–$100
Price range
Incredible$17.22–$53.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,501.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$55K$55K/yr · 150K searches